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What is a Comparative Market Analysis? |
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A Comparative Market Analysis is an
informal assessment of a property's
market value, usually done to establish
a reasonable listing price when a
property is placed for sale.
The price
is established by comparing the property
to similar properties that have sold in
the area within the past year.
The analysis is normally done by a real
estate agent who has access to area
sales records. Although it's more
time-consuming, sellers in the US can
find the same information by visiting
their county courthouse.
To get a complete picture of
your local marketplace, the CMA
should include information about
currently available comparable
listings, pending sales, sales
that occurred within the last 6
months, as well as information
about listings that did not sell
during the listing period. These
are called expired listings.
For sellers, the currently available
listings would be your competition if
your home were on the market. How you
price your home relative to the
competition is critical to the success
for your marketing efforts. If possible,
visit Sunday open houses to see how your
home compares before you select a list
price.
Pending sale listings in your
neighborhood represent the most
recent sales activity. Try to
find out as much about these
listings as possible. Beware of
the neighborhood grapevine. A
combination of wishful thinking
and enthusiasm can result in a
rumor that a listing sold for an
inflated price. The actual sale
price may be quite a bit lower.
And, that price may not be made
public until the sale closes.
Even before you have the
closing price, inferences can be
made about the selling price
based on the market history of
the listing. Find out how long
it took to find a buyer for the
home. Were there multiple
offers? Or, did the listing take
months to sell? Did the sellers
have to lower their price to
attract a buyer? This sort of
information tells you a lot
about the current market
conditions.
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